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Both apps use GPS to locate nearby users, featuring profile pictures and cursory details. Previously, Zank shied away from clearly admitting its focus on gay dating, but has since shifted course, realizing the huge potential of the LGBT market. Analysts said the emergence of these matchmaking apps speaks to China's increasing tolerance of homosexuality. It also represents the increasing commercial might of China's gay market. Now, with gay people increasingly conscious of defending their rights, they've become more influential as a community, and businesses targeting the gay market as cash cows," Fang Gang, associate professor at the psychology department of the Beijing Forestry University, told the Global Times.
Geng remembers how, when he came to Beijing years ago, no one paid attention to the gay market; now, by contrast, it has become a target for investment. Money produces change. Recently, Geng moved his company into a square-meter loft in a high-end Beijing art district packed with museums, design companies and avant-garde art organizations. Before, Geng and his strong team worked in a three-room apartment in a Beijing suburb. Now, with the new investment, Geng is seeking a "global market," saying that he plans to focus first on Southeast Asian countries.
He sees higher motives than purely commercial for his company's expansion, saying the LGBT community has long been a minority subject to pressure and discrimination.
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The emergence of the matchmaking apps could help them win back confidence and a sense of belonging, Geng said. Zank is also on the march, having plowed a large portion of its cash injection into personnel and product optimization. For instance, Zank hopes to be able to connect people who share the same interests by holding off-line activities where gay people can "blow off some steam. A majority of the employees in both companies are gay. They see their company as offering opportunities for gay people who have been discriminated in the job market. He himself is no stranger to living a closeted life, having worked as a policeman before coming out of the closet in Born in Qinhuangdao, Hebei Province, Geng quit the local police force and moved to Beijing to launch his company.
The website Danlan was closed now and then because local authorities regarded it as "unhealthy" and "illegal. Geng sees the rise of matchmaking websites and smart-phone apps as a demonstration of increased social tolerance.
It remains difficult for the LGBT community to explore dating opportunities and find partners due to discrimination and social pressure to marry. At the very beginning, gay people met in clandestine hookups in parks.
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Geng still remembers cell phones numbers scrawled on toilet walls, written by men looking for lovers. After the Internet gained popularity about a decade ago, gay people began to use online chat rooms to meet up. Later on came the online chat service QQ, gay social networking websites, and smartphone dating apps. By connecting with each other, we can gradually find a place to belong," Zhou Hai pseudonym , a gay man working in a sports marketing company in Beijing told the Global Times. Zank helps people connect with each other by allowing users to set appointments, offering a public platform notifying users about the ongoing activities, performances and events in the city, and encouraging people who share interest to get together.
We didn't launch the app only for people to find sex," Ling Jueding, Zank's founder, told the Global Times.
Rise of the pink economy Geng attributed his success to the blooming of the so-called "pink economy," a term referring to products and services tailored for gay and lesbian consumers. Geng estimates China's gay market to be about 13 million men strong. Other estimates put its spending power at more than million dollars.
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With less pressure to get married and raise kids, they tend to have much more buying power than heterosexual people," Fang Gang said. LGBT consumers have three times more buying power than heterosexuals in China, according to a survey by Danlan carried in A previous survey found that gay consumers often have more disposable income.
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